Data is a critical asset in enabling better decision making by all and is essential in translating nascent innovation into tangible economic growth when ysed responsibly and appropriately. But the lack of adequate access to well-labeled, trustworthy and sustainably unkept data is a direct and significant barrier to the flourishing of the UK’s SMEs. The purpose of this document is to communicate the authors’ first-hand experiences and understanding of the mopst pressing data-related challenges facing SMEs and what can be done to meaningfully address them.